For 31 weeks final yr, Grownup Swim dropped a brand new monitor each Wednesday from artists like Earl Sweatshirt, Tim Hecker, and Run the Jewels. This yr, the TV community goes to increase Adult Swim Singles to 52 weeks. Once I requested Grownup Swim’s artistic director Jason DeMarco why he determined to stretch the annual music program to a full yr, his response felt like an encapsulation of how Grownup Swim needs you to understand its completely chill enterprise mannequin: “Simply to see if we might.”
That nonchalance could possibly be one cause for Grownup Swim’s wild card standing within the music business. The Singles program began in 2010, a couple of years after MP3 blogs started dying off, and a few yr after Spotify introduced its first million users. Regardless of listeners’...
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