Elon Musk should stop making that stupid sex joke about Tesla's car names

Tesla handed over the first Model 3 cars to clients Friday night time at an occasion simply outdoors the corporate’s headquarters in Fremont, California. However earlier than these completely happy early adopters drove house of their all-electric dream automobiles, Elon Musk spent a couple of minutes chatting with the gang and to a reside stream. It went about in addition to most of his public speeches go, with the Tesla CEO oscillating between humorous, awkward, and sort of heartfelt. After which, in fact, he made the identical intercourse joke he’s been making for years.

It’s time he stopped.

When you’re unfamiliar with what I’m speaking about, right here’s a mercifully fast recap: sooner or later early in his tenure with Tesla, Musk determined that he needed the naming conference for Tesla’s automobiles to comply with a sample. First there can be the Mannequin S, then the Mannequin X, and eventually the Mannequin E. Shuffle these round and — guess what? — they spell “intercourse!” However a curmudgeonly combustion-engine carmaker acquired in the best way of Musk’s enjoyable. Ford threatened to sue over the trademark, and so the Mannequin E turned the Mannequin Three.

Musk is sensible sufficient to know that a era of millennials fluent in 1337 5p34k would nonetheless be capable of get the joke, so he stored making it anyway. Principally any time Musk spoke in public — at official firm occasions, throughout stay streams, chatting with buyers — he’d make a joke about how his firm’s automobiles’ names spell out S-Three-X. (He’s additionally teased a crossover SUV referred to as the Mannequin Y.)

Musk, in fact, made the joke once more finally night time’s Mannequin Three handover occasion. And shortly after, the Tesla Motors Twitter account tweeted a video of the corporate’s three automobiles driving along with the caption: “S, Three, X on a bridge.”

This can be a man whose firm’s mere existence has helped prod the competitors into taking electrical know-how significantly, one thing that would truly change the world, and but he can’t cease making an pointless joke about intercourse. And never simply pointless, however inappropriate, contemplating Tesla’s manufacturing unit has been labeled a “predator zone” by its female employees.

Tesla exists in the midst of a Venn diagram between Silicon Valley and the car world — two industries which are suffering from sexism, harassment, and common inequality between women and men. However Tesla’s purported to be about making the world a greater place. On the very least, Elon Musk might stay as much as that commonplace by dropping the joke.



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