One of the many announcements at Apple’s keynote a pair weeks ago was that 4K films can be added to iTunes at the same price as HD content. Beforehand purchased HD films would also be upgraded to 4K at no cost, although for streaming only. In response, Amazon Video has drastically slashed the prices of its own 4K content to match iTunes.
As Pocket Lint notes, Amazon Video’s 4K choice just isn't only limited in comparison to Apple’s, but was extremely expensive with purchases operating over $30. (This worth was corresponding to providers like Vudu and Google, but Apple’s labored out deals to offer 4K HDR films at $19.99.) Over the weekend, it appears costs for 4K titles on Amazon Video at the moment are starting at around $5, with newer releases in the range of $7 to $19.
Amazon has lately stopped selling the Hearth TV amid rumors of new devices that may help 4K and HDR content material; one may have a built-in IR blaster to regulate older TVs that do not help the HDMI-CEC normal. Whereas that’s interesting, the brand new Apple TV 4K is now the one standalone field that helps the Dolby Imaginative and prescient HDR commonplace, and will ultimately help Dolby Atmos surround sound. Apple’s version is certainly slightly extra of a luxurious product, however with a extra strong catalog and fuller high-end AV help coming, Amazon is definitely adjusting to compete.
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