Google as we speak introduced that it'll comply with Apple’s lead in decreasing the sum of money app builders must pay for cellular subscriptions processed via the Play Store. Again in June 2016, Apple launched a brand new policy for its App Store to encourage developers to sell subscriptions as in-app purchases inside iOS. That concerned decreasing the usual App Store transaction payment from 30 % to 15 %. It took effect in September of last yr.
Now, Google is doing the identical. Just like Apple’s strategy, an Android developer selling a subscription service might be eligible for the reduce so long as the client in question has been subscribed for greater than a yr. The company plans to place it into effect starting January 2018.
Google is clearly making an attempt to remain competitive with Apple. By offering a discount in its fees, the company ensures that subscription providers, like Spotify, don’t try to bypass the Play Store in an effort to keep away from paying the payment. It additionally encourages software makers to work more durable to keep users subscribed for longer, as a result of the free reduction gained’t take effect until 12 months in.
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