Hot off Pikachu’s recent achievement of horrifying Pokémon fans everywhere by actually talking, Japanese Foreign Minister Tarō Kōno awarded the electric mouse mascot the title of cultural ambassador. A gawky, tall version of Hello Kitty got the title as well.
Pikachu’s new honor as ambassador is a clever promotional tactic to win Japan the chance to host Expo 2025, even though Expo 2020 hasn’t rolled around yet. The World Expo, a gathering to discuss “universal challenges of our time,” takes place every five years. The Bureau International des Expositions (BIE) elects the host location of each event. Dubai is set for 2020, while France, Russia, Azerbaijan, and Japan are currently vying for the 2025 spot. None of the other countries,...
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