YouTube is testing a new feature called “Reels” that, at least in concept, will be similar to the Stories you see every day on Snapchat and Instagram. According to TechCrunch, Reels will be given their own tab — separate from a creator’s main list of videos. YouTube’s reasoning for introducing them is not unlike what we’ve heard from Snap and Instagram: people want a way to share content without having to go the full mile and publish a traditional YouTube video. Reels are being tested among a small group of the site’s creators, and the company isn’t yet saying when this “new format” will be more widely rolled out.
YouTube is diverging from the typical Stories formula in several ways. Most notably, Reels won’t disappear after 24 hours or...
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