Over the course of the year, Snap went public, and 2017 became all about its ability to prove its worth after a pricey IPO. Unfortunately for Snap, things didn’t turn out as well as last year. Its stock tanked. Instagram stole all its best and most recognizable features. The company’s head of HR was outed as deeply problematic, and, by the end of the year, the company unveiled its redesign as a last ditch effort to scrounge up ad revenue.
Let’s break down the year a bit more, particularly the most recent bad events. Following its third quarter earnings report — the last one we currently have — Snap’s share price dropped over 15 percent in after-hours trading. The company missed investors’ expectations both in terms of revenue and user...
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