ESRB’s loot box response is new ‘in-game purchases’ label that applies to almost every game

Today, the Entertainment Software Rating Board (ESRB), the self-regulatory association responsible for rating the content of video games, responded to the mounting controversy around the industry’s shift toward microtransactions, specifically the gambling-style loot box systems favored by the world’s most popular competitive multiplayer titles. Unfortunately, the ESRB’s solution is only a new “in-game purchases” label that seems as if it would apply to a vast majority of modern games, from story-focused Nintendo classics like The Legend of Zelda: Breath of the Wild to EA’s bungled Battlefront 2.

The ESRB’s criteria is extraordinarily broad, covering any game that offers “the ability to purchase digital goods or premiums with real world...

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