In the world of immersive entertainment, high-end activations like HBO’s sprawling, real-world re-creation of Westworld or Disney’s upcoming Star Wars expansion lands get most of the attention. But at this year’s South by Southwest, one of the most exciting and forward-thinking pieces of immersive work wasn’t there to promote a movie or TV show. It was an interactive story experience called OpenMind, which played out in hotel rooms, office buildings, and public locations across Austin, Texas, over a period of four days.
OpenMind told the story of a protagonist — in this case, me — leaping between two parallel dimensions, tasked with stopping a nefarious tech genius from overtaking both worlds with an insidious thought-reading technology....
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