How a tweet about a chicken and a hair dryer got its own news cycle

On March 21st, New Yorker food correspondent Helen Rosner tweeted a photo of her pointing a Dyson Supersonic Hair Dryer at a raw chicken. She was trying to remove moisture and maximize the crispiness of the chicken skin before roasting it, and she wanted to share her snow day plans with her followers.

But this story is not about chicken. Well, it’s kind of about chicken. It’s also about Twitter and digital media and misogyny and The Daily Mail. The "hair dryer chicken” tweet is in the midst of its own internet life cycle, and Rosner doesn’t really have anything to do with it anymore.

After the first tweet, most of Rosner’s 50,000 Twitter followers were enthusiastic about her chicken-themed ingenuity. They expressed joy and disbelief...

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