Pinterest’s new feed has just your friends’ pins, and no algorithmic recommendations

Pinterest is introducing a big, but decidedly familiar new feature today: a feed, which will show recent pins from the people and boards you’re following. And mercifully, the feed will largely be shown in chronological order.

The current Pinterest experience already revolves around a feed of pins, but it doesn’t take into account who you follow all that much. Over time, Pinterest says it found that the pins it algorithmically placed in the feed saw much higher engagement than pins from people that users chose to follow, so its main feed has grown to become almost entirely algorithmic, based around interests that users have selected and the things they’ve been pinning.

That feed isn’t going to change. But Pinterest says it’s heard from...

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