Pandora is launching a new Premium Family plan that gives up to six users unlimited music streaming for $15 a month. The deal matches the price of family plans from Spotify and Apple Music, which offer access for to up to five and six individuals respectively.
With Pandora’s Premium Family plan each user has to create their own account. Then they’ll have get their own custom radio stations and playlists, be able to download music for offline listening, and have access to high-quality audio uninterrupted by ads. That is to say, they get all the benefits a regular Pandora Premium user does.
The family deal looks like Pandora’s latest effort to try and convert some of its 80 million monthly free listeners to paid subscribers (and keep...
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